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Your team can talk about a variety of topics in Slack: projects, deals, deliveries, financials, cat GIFs, and more.
Most of this information is useful to everyone, but not every discussion needs to be seen by all your teammates. That's why Slack provides a few different ways to have a conversation: channels, private channels, shared channels (beta) and direct messages.
When to use a channel or direct message
Public channels are for conversations that are open to all members. Messages posted to channels are archived and searchable by all your teammates.
Private channels are best used for topics that are sensitive or confidential, or limited to a small group of members. A private channel and its contents are visible and searchable only to the channel members.
Shared channels (beta) are best used to communicate and collaborate with people outside of your workspace — like your advertising agency, for example. Shared channels are a secure place to communicate and collaborate with external contacts.